Mr. Maqsood Ur Rehman Rehmani is the Vice President and Company Secretary of
Cars (Pakistan) Ltd. He has distinguished exposure and over three decades of experience in
Human Resources & Administration, Industrial Relations, Logistics, Supply Chain Operations and
Vendor Management. He has immense knowledge and experience in legal, corporate, and
secretarial matters, which render him a focal person for guidance in interpretation and
implementation of statutory regulations affecting the Company and automobile industry. His
expertise, inter‐alia, is in the planning and development of human resources in line with
organizational goals, thereby striking a nice balance between productivity and employee
Mr. Rehmani has a Master’s Degree in Business Administration and is a Law Graduate from University of Karachi. Before joining Honda Atlas Cars (Pakistan) Ltd, he was associated with Atlas Honda for about 18 years. He is a successful professional with a wealth of knowledge and skills gained during the course of a very challenging and rewarding career.
Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor
Japan, and the Atlas Group of Companies, Pakistan.
The company was incorporated on November 04, 1992 and joint venture agreement was signed on August 05, 1993. The ground breaking ceremony was held on April 17, 1993 and within a record time of 11 months, construction and erection of machinery was completed. The first car rolled off the assembly line on May 26, 1994.
Official inauguration was done by then President of Pakistan, Sardar Farooq Ahmad Khan Leghari. Mr.Kawamoto, President of Honda Motor Company Limited Japan was also present to grace the occasion. The company is listed in Karachi, Lahore and Islamabad Stock Exchanges.
On July 14, 1994, car bookings started at six dealerships in Karachi, Lahore, and Islamabad. Since then the Dealerships network has expanded and now the company has Twenty One 3S (Sales, Service and Spare Parts), Eighteen 2S (Service and Spare Parts) and Five 1S (Spare Parts) authorized dealerships network in all major cities of Pakistan. Since the commencement of production in 1994, the company has produced and sold more than 200,000 cars till July 12, 2012. All dealerships are constructed in accordance with the standards defined by Honda World over.
Percentage of local parts conforms to the government's policy. Local vendors are continuously patronized to develop parts locally. The quality of local parts is thoroughly checked to meet stringent international standards. We always strive to give outstanding service to our valued customers. In addition to providing regular service to customers, the company also regularly conducts Service Campaigns, to facilitate customer's need for service. This has given our customers absolute confidence in our cars, clearly evident from the ever increasing sale volumes. It is the constant endeavor of Honda Atlas Cars (Pakistan) Limited to achieve No .1 Customer satisfaction. Honda Atlas Cars (Pakistan) Limited is committed to meet customer expectations, and to provide good value for money.
Currently, we are offering Honda Accord, Honda CR-V, Honda CR-Z, Honda HR-V, BRV, Honda Civic (four models), Honda City Aspire (four models) and Honda City (four models) in wide range of colors with advanced technological features.