Chief Executive Officer/Regional Director Asia Pacific
TUV Austria Bureau of Inspection & Certification (Pvt.) Ltd.
Rashid Mehr is the CEO of TUV Austria Bureau of Inspection & Certification (Pvt.) Ltd. He started his
career at a young age right after graduating from The Hailey College of Commerce, University of the
Punjab. At the mere age of 25, he played an instrumental role in setting up Moody International’s
footprint in 1997, consequently, becoming one of the pioneers in setting up the Testing, Inspection &
Certification Business in Pakistan. Before that the industry and businesses in Pakistan were not so much
familiar with testing, inspection and certification services.
Hard work, perseverance and patience has been his mantra to success.
Rashid loves to travel for both business & pleasure and has visited many countries. He has direct
exposure of working with various nationalities and countries. He enjoys excellent rapport with the
business community. He is also a culinary enthusiast and has mastered to cook various delicacies of
the places he has visited. Culinary and tourism are very close to his heart.
Rashid likes to write on social and economic issues as a freelance journalist and has written many
columns in Urdu & English. His popular articles include “Educational Reforms” & “Changing face of
Diplomacy”. He is very patriotic & has nationalist approach and is committed to play his role in the
revival of economic activities in Pakistan. He dreams to have Pakistan become an important economic
corridor.
Current Role:
CEO – TUV Austria Bureau of Inspection & Certification (Pvt.) Ltd.
Regional Director – TUV Austria Asia Pacific Region.
Memberships:
Former President All Pakistan Business Forum.
On the Board of Directors / Treasurer the Pakpur Foundation a leading NGO, compromising of elite
businessmen working for the social uplift of the people of Pakistan.
Lifetime Member of SAARC.
Lahore Chamber of Commerce.
Karachi Chamber of Commerce.
Islamabad Chamber of Commerce.
Rashid has advocated various concerns and ideas of the business community at key business forums
like UK Trade & Investment, Punjab Board of Investment & Trade and as the President All Pakistan
Business Forum. He also represented SAARC Pakistan chapter at conferences like World Chambers of
Commerce/ICC Conference in Sydney and conferences on Environment.
He worked closely with Ministry of Science & Technology and was instrumental in getting a MOU
signed between TUV Austria Bureau of Inspection & Certification (Pvt.) Ltd. – formerly Moody
International for setting up National Accreditation Council.
Rashid also played an integral role and worked closely with FBR and Ministry of Finance in categorizing
TIC (Testing, Inspection & Certification) as a sub-sector of the service industry, prior to that TIC sector
was not considered as an industry in Pakistan. He also enjoys credible and high level connections with
people and companies in Europe, UAE, Pakistan, South Asia, China & Singapore.